WEEK FOUR, PRODUCT 3

PillCam

Given Imaging-FDA Approval

 

http://www.givenimaging.com/en-us/Pages/default.aspx

What does PillCam do? Well it’s really quite simple: you swallow it, it records the insides of your pooper, and you give it to a doctor. Awesome!

Why is it so impressive? Because it means that we no longer have to sit through the pain in the ass experience of a colonoscopy.

PillCam is creative because it combines modern technology with 20th century technology to eliminate a painful and expensive procedure.

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