WEEK ONE, PRODUCT 3

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The LifeStraw

http://www.amazon.com/Vestergaard-Frandsen-527950-LifeStraw-Personal-Filter/dp/B006QF3TW4

The LifeStraw looks a lot like those slide whistles you used to win as prizes at cheap arcades, except it’s a little thicker and always blue, and instead of producing a tone with a variable pitch, it transforms contaminated murk-water into clean and pure h2o.

The LifeStraw is creative because it takes a technology that already existed (water filtration) and makes it easy to carry and manufacture by combining it with a straw. The result is that countless lives have been saved in countries where access to safe drinking water is rare. With the LifeStraw, people can simply pop a squat over a filthy infested stink hole and draw out remarkably clean water.

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